Performance-based marketing techniques, industry trends, and real-world examples. Topics cover a variety of Internet-based methods including analytics, ROI, statistical analysis, search engine optimization, conversion funnel definition, pay-per-click, design for usability and complimentary online marketing activities.
Whamwiki is a marketing wiki that you can use to condense information you've found into useful marketing lists. It's a great way to organize and store your marketing knowledge. The goal is to collaboratively create the ultimate collection of how-to lists for marketers.
With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.