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With viral marketing, your campaigns will suddenly get a life of its own - and start to spread like a virus. Everyone want to see it, and when they do, they all want to share it. It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.
With the adoption of data warehouses by most companies, marketing-mix models are gaining popularity particularly in the consumer packaged goods, Financial Services, Automotive, pharmaceutical and Hospitality industries. In fact, P&G, Kraft, Coca-Cola, Pepsi and other Fortune 500 companies are already considering it an integral part...